New Zealand’s public broadcaster TVNZ has been watching the migration of its audience to the internet over the past decade and whilst their linear news offering is still the leading service in the country, it was time to look at how to follow audiences with a digital first approach.
“We made a decision a long time ago to look at what audiences were doing, across the business, not just in news. What we are aware of is that audiences are migrating to the Internet, that’s just the fact and we’re a broadcaster. So what did that mean for us? So the piece around story-centric strategy was actually part of a more holistic piece of strategy, which was what is our future? How do we view ourselves over the 5 to 7-year period?” says Chief Product and Information Officer TVNZ, Kym Niblock.
Inside the TVNZ newsroom it was all about breaking down technology silos that had formed over the years and not only making better use of the content they had collected but looking at a story in a more holistic way and from the perspective of their audiences.
“It’s really successful for the news teams to work in a silo-based format for that show, but not for the wider business. We’re trying really hard to expand our output into our digital platforms. The only way we could do that was by enabling them to see what the other teams are doing” says GM of Story Production and Operations TVNZ, Andrew Fernie.
Take a look at their journey transforming into a storycentric, cloud-native newsroom with Dina by 7 Mountains